SEO Tips

On paper, the "full-stack marketer" sounds efficient and cost-effective. They claim to handle SEO, paid ads, social media, email, analytics, CRO, branding, and AI strategy equally well. In practice, however, this role is closer to a unicorn than reality. Marketing...

Going to embarrass this person, because she deserves it.  Her name is Grace, and she's amazing. She fights imposter syndrome, but is slowly seeing her greatness and impact she makes on her community, a tribe in Arizona called Pascua Yaqui. She shared something in my...

It's a common scenario in SEO: you experience short-term wins, only to face long-term frustration. Rankings spike, traffic surges, but then those gains slip after an update or competitive shift. Certified SEO professionals know what to do for strong, steady gains that...

The traditional concept of ranking websites no longer applies in AI search. That's because AI models don't rank websites the way traditional search engines do. Instead, they generate answers. They do this by evaluating content quality and authority signals to...