Google’s new patent for AI‑generated landing pages is… gross. But that won’t stop it from happening.
Google is literally exploring skipping your website entirely and serving query‑specific AI pages instead of sending traffic to actual URLs.
That should scare anyone whose entire strategy is old school “rank a page, collect clicks.” But it should also flip a switch for serious marketers.
When everything becomes AI made, and average… *HUMAN* instantly becomes premium. This is why your personal brand and human voice matter more than ever.
This is what I’ve been telling my students learning SEO for years.
I’ve never denied the potential for AI to have an increasing influence on the world of SEO. But I’ve always countered that the human element is the differentiating factor. THIS amplifies my argument.
The more generic AI experiences get, the more valuable your blogs, your story, and your personal brand become.
People won’t remember another AI paragraph. They’ll remember a point of view, a voice, and a relationship.
After all, AI still needs a website to send people to buy the thing.
Nobody but small players are rushing to quit SEO. Opposite is our bigger clients have invested more into blogs.
Tony Robbins continues to use us for SEO not because we focus on AI garbage content volume. But because we align with voice and focus on manual touch, human based content.
So if you’re worried about patents like this, don’t stress. Upgrade. Double down on perspective, personality, and your personal brand.
