Google’s Crawl Budget

I don’t get why some SEO’s obsess over Google’s “crawl budget.”  It’s a gauge, not a trophy.

It’s been confirmed countless times that Googlebot’s crawl limits will go up or down based on:

  1. How regularly you publish new, value-added content.

If you post a blog only every few months, Google isn’t going to be coming back that often.

  1. Your site’s capacity and needs. Not your feelings about “indexing issues.”

If your host chokes or responds slowly, Google backs off.  If you have a fast loading, mobile friendly website, Google stops by more often to see what’s new.

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