I transcribed over 177 marketing sales calls from the last 5 years and had Perplexity Computer analyze the data.
Here are two of the most common questions/objections, and the most consistent counter patterns I gave to help you win deals.
- “Your price is higher than other proposals.”
Never apologize for price. Instead, frame price as quality and consistency. Differentiate on experience, focus, and client retention as it translates to client ROI success.
Example reply:
“You’re right, we’re not the cheapest. The difference is in what you get… senior USA based team, specialty marketing channel focus, 15+ year client relationships, and a process that compounds instead of resets every few months. If one new client is worth X to you, even a handful of wins over the year more than cover the investment. The rest is practically pure profit.”
- “We tried SEO before, it didn’t work.”
Acknowledge the burn while separating from bad implementation of others, and walk through your data/approach showing how you’re different.
Example reply:
“Yeah, that’s unfortunately common. Most agencies talk themselves up but rarely deliver. Let’s pull up your website so I can walk you through exactly what I can tell what was done well and what outstanding opportunities the previous agency missed. If the marketing itself didn’t work, the data will show that. If it was the implementation, we’ll see that too. Either way, you’ll see how clearly the path to success really is when you have an agency with actual processes.”