SEO Tips
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Why Transparency (Not Guarantees) Is the Key to Client Trust in SEO
It's tempting to make promises about results when trying to sell SEO...
Forecasting Agency Revenue
Marketers, pay attention to the seasonality of your revenue. You'll...
The Middle Ground of SEO Training: Advanced Enough to Work, Simple Enough to Follow
SEO training programs run the gamut, but usually fall into two...
Why I don’t chase SEO leads
One thing I don't do is chase leads. Period. Proposal's sent, and I...
How to Answer Customers Asking for Discounts
The only answer you give when a customer asks if you can lower your...
From Freelancer to Agency Owner: Steps to Building a Successful SEO Business
Did you start your SEO business as a freelancer? Want to take it to...
Learn to Do and Sell SEO
Don’t be just another web designer, funnel builder, or ad buyer. Be an entrepreneur that gets more knowing SEO.
Why Transparency (Not Guarantees) Is the Key to Client Trust in SEO
It's tempting to make promises about results when trying to sell SEO to potential clients. They want reassurance; you want to give them the guarantees they want. But no one controls Google's algorithm. Promising specific outcomes is risky and a fast way to lose...
Forecasting Agency Revenue
Marketers, pay attention to the seasonality of your revenue. You'll notice patterns that can help you make decisions that you wouldn't catch otherwise. For example, look at the last two years. 🟢 Green is 2025 🔵 Blue is 2024. Notice how they both dropped in February,...
The Middle Ground of SEO Training: Advanced Enough to Work, Simple Enough to Follow
SEO training programs run the gamut, but usually fall into two extremes: The beginner-friendly courses that cover the basics. The hyper-technical programs, with an overwhelming amount of details. Which one should you choose? Neither, if your goal is to build a...
Why I don’t chase SEO leads
One thing I don't do is chase leads. Period. Proposal's sent, and I full stop. They either sign or follow up with me, but I don't follow up with them. <insert sales guys crying> 😠One way isn't everyone's way, just as my way may not be your way. For me, clients...
Use SEO to Get Recurring Retainers & Customers… Even If You Have Zero SEO Experience
Don't be just another web designer, funnel builder, or ad buyer. Be an entrepreneur that gets more knowing SEO.