SEO Tips

Long-term SEO growth does not come from one great decision. It comes from the compounding benefits of a series of good ones. That reality is what separates stagnant SEO careers from durable ones. Over time, your judgment shapes how clients' sites grow, how much risk...

Certification is a solid goal in the milestones of a successful SEO career. It signifies training, discipline, commitment, and mastery of best practices. However, certification alone does not determine your growth and success. What matters is how well you understand...

On paper, the "full-stack marketer" sounds efficient and cost-effective. They claim to handle SEO, paid ads, social media, email, analytics, CRO, branding, and AI strategy equally well. In practice, however, this role is closer to a unicorn than reality. Marketing...

Send your clients a welcome kit. And in it: congratulate them set expectations and repeat everything you told them on the onboarding call If you have a book, or even a case study or something of authority, include it for credibility. Bonus points if you can provide...