Marketers, pay attention to the seasonality of your revenue. You’ll notice patterns that can help you make decisions that you wouldn’t catch otherwise.
For example, look at the last two years.
🟢 Green is 2025
🔵 Blue is 2024.
Notice how they both dropped in February, and August, but spiked in July and September?
I’ve used the same billing portal for 18 years so I can see a year-for-year trendline for any year, and this similar patterns happens more often than not.
Sometimes it’s more dramatic, like this July when we signed a client worth nearly half a million.
I don’t take the spikes for granted and spend more, but I do hedge against the down months and preserve cash and spend less around December and January since historically we have a decrease in February, then it stays neutral through May or June.
This has allowed me to strategize and cash flow better, as well as adjust staff for client headcount.
Come on big 2025 December spike! 🎁