What’s up SEO Nation?
I want to show you a great example of why you set up reoccurring structure audits.
When we launch a campaign, we go really heavy in month one on the technical, on the technical updates, dial in page speed, mobile friendliness, interconnecting pages, cross-linking, titles, meta and all the basics and fundamentals like that, right?
But once the site is fixed, it’s fixed.
Is it?
So, we set up quarterly reoccurring audits on client sites, primarily for two reasons.
One, in case the client changes something and doesn’t notify us.
But two, sometimes just scripts become outdated or bottlenecked or create conflicts, and you need to tweak something.
Here’s a really great example.
Express Homebuyers is a client of ours, and this was a page speed audit that we did yesterday.
We have a reoccurring audit go through and go, hey, is everything still good?
The above the fold load was OK.
But look at how brutal.
The fully loaded time was, it was 16 seconds.
We want that ideally at 3 seconds or less, 22 seconds would be a home run.
We identified that one of the scripts was airing out a captcha and so the captcha wasn’t showing and wasn’t necessary, but it was trying to show.
We dialed that in and fixed it and I like this is just dumb crazy.
Look at this 1.3 seconds, 16 seconds, A.
Almost half a 2nd and 1.2 seconds fully loaded time, right?
This is just crazy.
If I hit refresh, it just loads instantly.
Good reminder to set up safety nets and reoccurring structure audits.
I want to show you a great example of why you set up reoccurring structure audits.
When we launch a campaign, we go really heavy in month one on the technical, on the technical updates, dial in page speed, mobile friendliness, interconnecting pages, cross-linking, titles, meta and all the basics and fundamentals like that, right?
But once the site is fixed, it’s fixed.
Is it?
So, we set up quarterly reoccurring audits on client sites, primarily for two reasons.
One, in case the client changes something and doesn’t notify us.
But two, sometimes just scripts become outdated or bottlenecked or create conflicts, and you need to tweak something.
Here’s a really great example.
Express Homebuyers is a client of ours, and this was a page speed audit that we did yesterday.
We have a reoccurring audit go through and go, hey, is everything still good?
The above the fold load was OK.
But look at how brutal.
The fully loaded time was, it was 16 seconds.
We want that ideally at 3 seconds or less, 22 seconds would be a home run.
We identified that one of the scripts was airing out a captcha and so the captcha wasn’t showing and wasn’t necessary, but it was trying to show.
We dialed that in and fixed it and I like this is just dumb crazy.
Look at this 1.3 seconds, 16 seconds, A.
Almost half a 2nd and 1.2 seconds fully loaded time, right?
This is just crazy.
If I hit refresh, it just loads instantly.
Good reminder to set up safety nets and reoccurring structure audits.
