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Two-Fer SEO Red Flags
A two-fer. Two SEO client red flags in one. Actually, three... 1 🚩...
How to Evaluate Your Readiness as a Certified SEO Professional
Certification is a solid goal in the milestones of a successful SEO...
Closing SEO Deals in DMs
If you're not closing deals from people DM'ing you, maybe flip your...
Certified SEO Professionals vs. General Marketers
On paper, the "full-stack marketer" sounds efficient and...
Grace Learning SEO
Going to embarrass this person, because she deserves it. Her name...
How Certified SEO Professionals Build Sustainable Search Strategies
It's a common scenario in SEO: you experience short-term wins, only...
Learn to Do and Sell SEO
Don’t be just another web designer, funnel builder, or ad buyer. Be an entrepreneur that gets more knowing SEO.
Two-Fer SEO Red Flags
A two-fer. Two SEO client red flags in one. Actually, three... 1 🚩 Thinking that optimizing a single page is an option. I was hoping the pricing would scare them away, because this person has wasted my time for years. But I've tried being nice, despite them being a...
How to Evaluate Your Readiness as a Certified SEO Professional
Certification is a solid goal in the milestones of a successful SEO career. It signifies training, discipline, commitment, and mastery of best practices. However, certification alone does not determine your growth and success. What matters is how well you understand...
Closing SEO Deals in DMs
If you're not closing deals from people DM'ing you, maybe flip your approach. Too many marketers look at only the bad of a lead's site and use it as an opportunity to 💩 all over it and the lead's previous marketer. This just makes you look desperate and salesy....
Certified SEO Professionals vs. General Marketers
On paper, the "full-stack marketer" sounds efficient and cost-effective. They claim to handle SEO, paid ads, social media, email, analytics, CRO, branding, and AI strategy equally well. In practice, however, this role is closer to a unicorn than reality. Marketing...
Use SEO to Get Recurring Retainers & Customers… Even If You Have Zero SEO Experience
Don't be just another web designer, funnel builder, or ad buyer. Be an entrepreneur that gets more knowing SEO.