SEO Tips

On paper, the "full-stack marketer" sounds efficient and cost-effective. They claim to handle SEO, paid ads, social media, email, analytics, CRO, branding, and AI strategy equally well. In practice, however, this role is closer to a unicorn than reality. Marketing...

Send your clients a welcome kit. And in it: congratulate them set expectations and repeat everything you told them on the onboarding call If you have a book, or even a case study or something of authority, include it for credibility. Bonus points if you can provide...

There are exceptions, and some of our best clients fall in these “no” categories.  But the vast majority have proven time and time again as client-types that are either drama or get in their own way. 🛑 No new business owner: Too sensitive, scared, risk adverse 🛑 No...

It's a common scenario in SEO: you experience short-term wins, only to face long-term frustration. Rankings spike, traffic surges, but then those gains slip after an update or competitive shift. Certified SEO professionals know what to do for strong, steady gains that...