Two-Fer SEO Red Flags

Certification is a solid goal in the milestones of a successful SEO career. It signifies training, discipline, commitment, and mastery of best practices. However, certification alone does not determine your growth and success. What matters is how well you understand...

If you're not closing deals from people DM'ing you, maybe flip your approach. Too many marketers look at only the bad of a lead's site and use it as an opportunity to 💩 all over it and the lead's previous marketer.  This just makes you look desperate and salesy....

On paper, the "full-stack marketer" sounds efficient and cost-effective. They claim to handle SEO, paid ads, social media, email, analytics, CRO, branding, and AI strategy equally well. In practice, however, this role is closer to a unicorn than reality. Marketing...

Going to embarrass this person, because she deserves it.  Her name is Grace, and she's amazing. She fights imposter syndrome, but is slowly seeing her greatness and impact she makes on her community, a tribe in Arizona called Pascua Yaqui. She shared something in my...