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Don’t be just another web designer, funnel builder, or ad buyer. Be an entrepreneur that gets more knowing SEO.

How Certified SEO Professionals Build Sustainable Search Strategies

It's a common scenario in SEO: you experience short-term wins, only to face long-term frustration. Rankings spike, traffic surges, but then those gains slip after an update or competitive shift. Certified SEO professionals know what to do for strong, steady gains that...

5 Reasons Why AI “Rank Tracking” Does Not Make Sense

The traditional concept of ranking websites no longer applies in AI search. That's because AI models don't rank websites the way traditional search engines do. Instead, they generate answers. They do this by evaluating content quality and authority signals to...

Two-Fer SEO Red Flags

A two-fer. Two SEO client red flags in one.  Actually, three... 1 🚩 Thinking that optimizing a single page is an option. I was hoping the pricing would scare them away, because this person has wasted my time for years. But I've tried being nice, despite them being a...

Use SEO to Get Recurring Retainers & Customers… Even If You Have Zero SEO Experience

Don't be just another web designer, funnel builder, or ad buyer. Be an entrepreneur that gets more knowing SEO.