Thanks, Austin. In that example, potential targets that site would go after would be:
Core keyword:
- Real Estate Broker
Variable keywords:
- Northern Virginia Real Estate Broker
- Ballston Real Estate Broker
- Clarendon Real Estate Broker
- Prince William CountyReal Estate Broker, etc.
So his target audience to monetize with SEO would be home buyers/sellers.
Sample intent based keywords would be:
- How much does a real estate broker cost in Northern Virginia?
- Are Ballston Real Estate Brokers worth the fee?
- How long does it take to buy/sell a house in Clarendon?