Got it. That make sense.
Generally, are variable keywords only 2-3 words or can it be a phrase?
From your example from the bonus group call, you shared how the law firm you work with only has 2 keywords and one of them is accidents. So I’d imagine you can probably do car accidents, motorcycle accidents, highway accidents, etc.
But I’m struggling to understand how to use “real estate agent” as the keyword to find other variable keywords to attract home buyers/sellers. Is there a website or app that finds variable keywords? Or would you keep drilling down with AlsoAsk and use those phrases as the variable keywords?
Or would you add “Real Estate” as the keyword and then create variable keywords like “Buying Real Estate”, “Selling Real Estate”, “Investing In Real Estate”, etc.”
Sorry for all the questions. Just want to make sure I understand the concept and process.