I actually use these to automate, Owen. They do the audit, then Zapier adds them to Active Campaign to send an email sequence. That nurtures them with a call to action to book a call.
If they book a call, or separate from this, also for lead gen, me or a VA sends Loom videos of deeper audits for warm leads.
For those we use Website Auditor.
https://www.seonational.com/audit
Sample Loom audit using its reports.
https://www.loom.com/share/3b7ebf4116f048779cf28b3f70fd4708