It’s tempting to make promises about results when trying to sell SEO to potential clients. They want reassurance; you want to give them the guarantees they want. But no one controls Google’s algorithm. Promising specific outcomes is risky and a fast way to...
Marketers, pay attention to the seasonality of your revenue. You’ll notice patterns that can help you make decisions that you wouldn’t catch otherwise. For example, look at the last two years. 🟢 Green is 2025 🔵 Blue is 2024. Notice how they both dropped in...
SEO training programs run the gamut, but usually fall into two extremes: The beginner-friendly courses that cover the basics. The hyper-technical programs, with an overwhelming amount of details. Which one should you choose? Neither, if your goal is to build a...
One thing I don’t do is chase leads. Period. Proposal’s sent, and I full stop. They either sign or follow up with me, but I don’t follow up with them. <insert sales guys crying> 😠One way isn’t everyone’s way, just as my way may not...
Did you start your SEO business as a freelancer? Want to take it to the next level? Whether you’re ready to level up your business or might want to in the future, this is for you. Freelancing is a natural entry point to starting an SEO business. You take on...
I want to share a quick story that highlights one of the most important lessons in client qualification, knowing when to walk away. Recently, someone reached out to me. Super nice guy, solid website, good product. He asked, “Hey, can you help me get to the top of...
If you’ve ever tried to level up your SEO skills, you’ve probably come across courses that dive deep into code, algorithms, or advanced technical jargon. On the surface, they look impressive. But as you work through them, you realize you’re being...
Starting an SEO business often means chasing quick wins at first. You pick up projects here and there, write content, tweak websites, and send invoices when the work is done. But sooner or later, you realize this business model isn’t sustainable. It locks you in...
If you’re running a small SEO agency, chances are you’ve hit a point where the numbers seem to stall. You’re doing the work, signing clients, and maybe even making a consistent monthly income. But breaking beyond that $20k plateau feels like a wall...
